THE IMPACT OF ADVERTISING IN A CORPORATE ORGANIZATION. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
The purpose of this study is to X-ray the uses of advertising in a corporate Organization in its areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study.
Chapter one contains a general discussion on background study of first Bank of Nigeria PLC and Advertising.
The second chapter treats the literature reviews as it relates to advertising and corporate Organization .
Chapter three deals with the research methodology and research design of the study, the method used and techniques of analyzing the questionnaires.
The data got from the research survey were analyzed and interpreted. Also, similar questionnaires were compared.
Finally, notes, the summary of findings, recommendations and conclusions, even bibliography made by the researchers are all in chapter five.
1.1 BACKGROUND OF THE STUDY
For proper understanding and perception of this work, it will be wise to trace the historical background of the bank under case study which is first Bank of Nigeria Limited, in line with background of uses of advertising .
Founded in 1894 by a shipping magnate from Liverpool, Air, Alfred Jones, the bank commenced as a small operation in the office of Elder Dumpster and company in Lagos State. It was in Cor-porated as a limited liability company on march 31st, 1894 with head office in Liverpool. It started business under the corporate name of the bank for British west African (BBWA) with a paid- up capital of 12,000 pounds sterling after absorbing its predecessor, the African Banking Corporation, which was established in 1892. due to the impressive growth they worked closely with the colonial government in performing the tradition function of a central bank such as issue of species in the west African sub- region.