TABLE OF CONTENTS
CHAPTER TITLE PAGE
Fly Leaf
Title Page – – – – – – – i
Certification – – – – – – ii
Dedication – – – – – – – iii
Acknowledgements – – – – – iv-v
Table of Contents – – – – – – vi-viii
List of Tables – – – – – – ix
List of Appendices – – – – – x
Abstract – – – – – – – xi
1.0 INTRODUCTION – – – – – 1
- Background of the Study – – – – – 1-4
- Statement of the Problem – – – – – 4-5
- Objectives of the Study – – – – – 5-6
- Research Questions – – – – – 6-7
- Scope of the Study – – – – – 7
- Limitations of the Study – – – – – 7-8
- Significance of Study – – – – – 8
- Definition of Terms – – – – – 9
2.0 REVIEW OF RELATED LITERATURE – 10
2.1 Concept of Advertising – – – – – 10-12
2.2 Types of Advertising – – – – – 13-14
2.3 Functions of Advertising – – – – 14-15
2.4 Advertising Media – – – – – 15-16
2.5 Television Advertising – – – – – – 16-17
2.5.1 Advantages of Television Advertising – – 17
2.5.2 Disadvantages of Television Advertising – – 17
2.6 Issues in Advertising – – – – – 18-19
2.7 Advertising and Buying Behaviour – – – 19-20
2.8 Theoretical Framework – – – – – 20-22
2.9 Review of Related Study – – – – 22-24
3.0 RESEARCH METHODOLOGY – – – 25
3.1 Introduction – – – – – – 25
3.2 Research Design – – – – – – 25
3.3 Population of the Study – – – – – 26
3.4 Sample and Sampling Procedure – – – 26
3.5 Instrument for Data Collection – – – – 26
3.6 Validity and Reliability of Instrument – – 26-27
3.7 Method of Data Collecting – – – – 28
3.8 Method of Data Presentation and Analysis – – 28
4.0 DATA PRESENTATION, ANALYSIS AND
DISCUSSION OF FINDINGS – – 29
4.1 Data Presentation and Analysis – – – – 29-39 4.2 Discussion and Finding – – – – – 39-44
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary – – – – – – – 51-52
5.2 Conclusion – – – – – – – 52
5.3 Recommendations – – – – – 52-53
References
ABSTRACT
This work on the assessment of errors in editorial contents of select Nigerian newspapers was to study whether errors do exist in the editorials of the Nation and the Daily Sun Newspapers. In line with this, the study had it basic objectives of determining the frequency of errors in the editorials of the Nation and the Daily Sun newspapers, to know the types of error in the editorials of the Nation and the Daily Sun newspapers, to identify the sources of errors in the editorials of the Nation and the Daily Sun Newspapers and to determine the dominant error in the editorials of the two national dailies. Out of the 308 editions of the newspapers which served as the population for this work, the researcher used a content analysis method and systematic random sampling to select 176 editions as the sample size. Findings drawn from this work showed that; there exist errors in the editorials of the two national newspapers, and that typography had the dominant number of errors in the editorial of the two national newspapers. Based on the findings, the following recommendations were made that; the principle of simple and correct english should be a key focus for the editorial writers, other human related or personal issues should be kept aside while undertaking the responsibility of writing editorial, assigning of people to write the editorials should be based on qualification and experiences, editorial writers should create more time for themselves in order to go through all the content before publication and editorial writers should from time to time attain workshops and seminars to learn more on modern techniques for greater professionalism. From the above, the conclusion was that; since editorial is the position of the newspaper on any crucial or important issue; Nigerian newspapers should always strive for error-free editorials, which will see to efficiency in productivity, promote and sustain the image of their respective newspapers as well as dignifying the journalism profession.
CHAPTER ONE
INTRODUCTION
- Background of the Study
Media are collections of information technologies that reach a large audience through mass communication. The technologies through which this communication takes place include but not limited to the newspaper, television, magazine and radio. The above media belong to either the print or the broadcast.
The print media refer to paper publications circulated in the form of physical editions of books, magazines, newspapers, journals, newsletters, among others. According to Flores (2008), the print media is the industry associated with the printing and distribution of news through newspaper and magazines.
As an area of concern, a newspaper is a serial publication containing news information articles and advertising. A newspaper is usually printed on relatively in expensive low-grade paper called newsprint. The news organizations that publish newspapers are themselves often called newspapers. Most newspapers are now published online as well as imprint. A newspaper is an unbound publication issued at regular intervals, which presents information in words, often supplemented with pictures (Omenugh, 2012).
Most newspaper typically publishes news articles and feature article on national and international news as well as local news. The news include political events/personalities, business and finance, technology, sports and entertainment, crime, weather and natural disaster as well as fashion and arts.
In addition to the above listed contents which make up a newspaper, a newspaper may also have an editorial; an editorial is an article that present the newspapers opinion on an issues. It reflects the majority vote of the editions much in the save manner of a lawyer; editorial writers build on an argument and try to persuade readers to think the same way they do. In other word, editorial are meant to influence public opinion, promote critical thinking and sometimes cause people to take action on an issue. An editorial is a corporate voice or position of a media organization on any given issue of public interest. (Clifford, 2008).
An editorial could be used as an instrument of persuasion to influence public views on pertinent national issues. Media organization which discovers that a particular event, situation or circumstance has to improve or change do write an editorial on that situation, thereby using the medium to orientate the public towards its belief or stand on the issue. The publication of an editorial in a newspaper gives the readers the benefit of knowing all the sides to a story with a goal of making him (the reader) to take a personal stand on the matter.
Moreso, an editorial also helps to uncover the “news behind the news”. This means that the part of the news left behind by reporters during their coverage of news situations are usually brought to light in an informative and incisive editorial, at this point critical and in-depth analysis of the issue are made. The critical analysis is very crucial because it serves as the justification for such editorial.