AUDIENCE PERCEPTION OF AKBC RADIO PROGRAMME “ESA IBAN” ON SOCIAL DEVELOPMENT OF WOMEN IN ESSIEN UDIM LGA

AUDIENCE PERCEPTION OF AKBC RADIO PROGRAMME “ESA IBAN” ON SOCIAL DEVELOPMENT OF WOMEN IN ESSIEN UDIM LGA

TABLE OF CONTENTS

CHAPTERS                                                                        PAGES

Title page     –         –         –         –         –         –         –         –         i

Certification           –         –         –         –         –         –         –         ii

Dedication   –         –         –         –         –         –         –         –         iii

Acknowledgements         –         –         –         –         –         –         iv

Table of Contents  –         –         –         –         –         –         –         v

List of Tables         –         –         –         –         –         –         –         vi

List of Appendices –         –         –         –         –         –         –         ix

Abstract       –         –         –         –         –         –         –         –         x

• INTRODUCTION –         –         –         –         –         –

1.1     Background of the Study          –         –         –         –         –         –         1

1.2     Statement of the problem –         –         –         –         –         –         4

1.3     Objectives of the Study    –         –         –         –         –         –

1.4     Research Questions          –         –         –         –         –         –         5

1.5     Scope of the Study          –         –         –         –         –         –         6

1.6     Significance of the Study –         –         –         –         –         –         6

1.7     Limitations of the Study- –         –         –         –         –         –         6

1.8     Definition of Terms         –         –         –         –         –         –         7

2.0     LITERATURE REVIEW        –         –         –         –         –         11

2.1    Concept of Perception     –         –         –         –         –         –         11

2.2     The Process of Audience Perception towards

Radio Programmes          –         –         –         –         –         –         –         14

2.2.2  Selective Perception         –         –         –         –         –         –         15

2.2.3  Selective Retention –         –         –         –         –         –         16

2.2.4  Selective Attention           –         –         –         –         –         –         16

2.3     Factors Affecting Perception     –         –         –         –         –         17

2.4     Role of Radio Programmes in Developing Women –         –         21

2.5     Role of Mass Media on Social Development  –         –         –         22

2.6     Theoretical Framework    –         –         –         –         –         –         23

2.4     Empirical Review  –         –         –         –         –         –         –         25

3.0     RESEARCH METHODOLOGY      –         –         –         –         27

3.1     Research Design    –         –         –         –         –         –         –         27

3.2     Population of the Study   –         –         –         –         –         –         27

3.3     Sample and Sampling Procedure        –         –         –         –         27

3.4     Instrument for Data Collection   –         –         –         –         29

3.5     Validity and Reliability of Instrument  –         –         –         30

3.6     Method of Data Collection         –         –         –         –         31

3.7    Method of Data Presentation and Analysis     –         –         31

4.0     DATA PRESENTATION, ANALYSIS

AND DISCUSSION       –         –         –         –         –         32

4.1     Data Presentation and Analysis –         –         –         –         32

4.2     Discussion of Findings              –         –         –         –         38

5.0     SUMMARY, CONCLUSION AND

RECOMMENDATIONS        –         –         –         –         42

5.1     Summary of Findings      –         –         –         –         –         42

5.2     Conclusion  –         –         –         –         –         –         –         43

5.3     Recommendations              –      –         –         –         –         44

References

Appendix

LIST OF TABLES

Table 1: Age Group Distribution of Respondents    –         –         32

Table 2: Gender Distribution of Respondents          –         –         33

Table 3: Marital Status Distribution of Respondents          –         33

Table 4: Distribution of Educational Qualification             –         33

Table 5: Response on Whether Women of Essien Udim

have Radio Set in their Houses  –         –         –         –         34

Table 6: Response on Whether Women of Essien Udim

have Radio Set in their Houses –         –         –         –         34

Table 7: Response on Whether Women of Essien Udim

are Aware of the Programme “Esa Iban”       –         35

Table 8: Response on whether AKBC radio Programme

“Esa Iban” Create Awareness their Area        –         35

Table 9: Response on Language Used for the

Programme “Esa Iban”    –         –         –         –         36

Table 10: Response on How Often they listen to

the Programme      –         –         –         –         –         36

Table 11: Response on How Women in Essien

Perceive Esa Iban –         –         –         –         –         37

Table 12: Response on Whether the Programme

Affect their Social Life    –         –         –         –         37

Table 13: Response on How the Programme “Esa Iban”

Affect their Social Life   –         –         –         –         38

LIST OF APPENDICES

Appendix     I:        Letter of Introduction

Appendix     II:      Questionnaire

ABSTRACT

This study aimed at examining the audience perception of AKBC Radio Programme “Esa Iban” on Social Development of Women in Essien Udim local Government Area. The objectives of this study were; to determining whether women in Essien Udim are aware of the AKBC radio programme “Esa Iban, to determine whether they listen to AKBC radio programme “Esa Iban”  to determine how women in Essien Udim  perceive the programme “Esa Iban” and to find out how the programme affect their social life.Research questions were used to guide the study. verstehen  theory was used as it was suitable for this study. The study adopted a survey method. Cluster sampling technique was used to select 380 samples. Data were gathered through the use of structural questionnaire. The findings shows that Women in Essien Udim listen to AKBC radio programme “Esa Iban, Women in Essien Udim find the programme very interesting and the programme “Esa Iban” affect women in Essien Udim positively.  The study recommended That government should assist people in rural to have access to radio and create awareness on educative programmes aired on radio, that all agencies involved in dissemination of information on intended for rural women (in particular) and rural dwellers (in general) should utilise the radio in doing so.

CHAPTER ONE

INTRODUCTION

1.1     Background of the Study

T he idea of establishing radio programme as any other mass media programme is to educate, entertain, inform, and socialize the people. The emphasis largely has to do with creating awareness, surveillance of the environment, and correlation of the parts of the society in responding to its environment and the transmission of cultural heritage (Mcquil, 1998). It also helps in providing individual problems reward, relaxation and reduction of tension, which makes it easier for people to cope with real life problems and for societies to avoid breakdown (Mendelson, 1966). That radio has had a tremendous social impact, affecting attitudes and behaviour is undeniable.

In recognition of the unique nature of radio in terms of simplicity, wider coverage bringing the world to those who cannot read, its immediacy (Mcleish, 1978), its transmission in various local languages (Moemeka, 1981) as well as its contribution to the development of a nation, it is still the most credible source of news and enlightenment in most part of Africa (Okigbo, 1990). This made radio one of the most appropriate means of communication in any society, beating literacy barriers (Moemeka, 1981). In addition, radio has that personal touch that lends urgency to change. Basically, communication is the process through which one person (the communicator) elicits responses from another person (the communicant) by the use of symbols (Hall, 1967). In radio programme, the communicator is far more apt to be a group than an individual. He is almost always a member of a large group – the audience. Audiences are made up of people who are different from each other, in a great many respects. These differences may be social, educational economic, psychological, cultural, ethical, religious, political, physical or intellectual. This wide diversity of backgrounds, skills, attitudes, produce problems for radio programmers. Hence, the subject matter of this work – Perception of AKBC radio programme “Esa Iban” on Social development of women in Essien Udim LGA.

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AUDIENCE PERCEPTION OF AKBC RADIO PROGRAMME “ESA IBAN” ON SOCIAL DEVELOPMENT OF WOMEN IN ESSIEN UDIM LGA