ABSTRACT
Billboard platform is a medium through which information, goods and services are visually disseminated to people. It is a visual communication device which employs texts and pictures to create a visual statement for visual appreciation. Its relevance to the audience cannot be overemphasized. That is why in all corners of the roads, streets, schools, companies among others, different sizes of bill posters are placed at strategic positions for direction, notification, awareness, comprehension and appreciation.
This research is aimed at appraising billboard platforms in Enugu metropolis with effort to synthesize in a concise manner as possible the research questions that will be raised from the topic “Billboards in Enugu Metropolis: A Platform for Art Education”. It will represent an effort to assess and understand the extent billboard platform catch individual’s attention; whether billboard platform leave memorable impression on individuals; to what extent people develop their ability to respond to and analyze visual forms; the task of understanding how effective billboard platforms have helped to promote learning; to determine how billboard could help or have been helping as a means for art education.
The research carried out an in-depth study of the types, sizes and formats of billboard platforms in three sites within Enugu metropolis. It also looked at the language used in visual communication.
The study contains the introductory chapter, the related literature, the method applied, the result analysis as well as the summary, conclusion, recommendation and suggestion for further studies. It is hoped that this research will help in creating more awareness in the relevance of billboard platforms as a learning device and not only for advertizing. It will also help in opening up new possibilities in billboard content, communication and strategies in relation to the targets audience.