THE EFFECT OF SOCIAL MEDIA ON VOTING BEHAVIOUR IN NASSARAWA WARD “ONE” IN CHIKUN LOCAL GOVERNMENT AREA OF KADUNA
The influence of the use of social media on people’s behaviour has recently become more visible than before. Stakeholders in several democracies have since harnessed the utility of social media in their electoral process. This study examined the effect of social media on voting behaviour in Nassarawa Ward “ONE” in Chikun Local Government Area of Kaduna State. The study adopted voting behaviour theory as theoretical framework. This study also adopted both primary and secondary sources of data to explain the effect of social media on voting behaviour in Nassarawa Ward “ONE” in Chikun Local Government Area of Kaduna State. It was discovered that most of the respondents in the study area used social media for election purpose and they received messages directly from elections political campaigns during election which influenced their attitudes in favourable ways. It also showed that social media have a significant potential to promote political participation and a potential to influence the turnout of voters as it is a major tool which enable citizens to talk about the issues of day to day life and also issue of national importance such as election.
1.1 Background to the Study
The prevalence of democracy as a political system of government among the countries of the world is indisputable. Democracy, over the years in history has come to replace other less popular systems of government like monarchy, theocracy, autocracy, military junta etc. Starting from the American Revolution of 1776, to the French Revolution of 1789, to the Russian Revolution of 1917, democracy swept across the world as the most preferred form of government.
Today, there are only a handful of countries practising monarchical/theocratic system of government compared to the vast majority of countries practising democracy. The popularity of democracy is undoubtedly attributable to its people oriented nature. As demonstrated by the French revolutionists, what the people wanted was encapsulated in their motto Liberté, EgalitéetFratenité (Liberty, Equality and Brotherhood).