EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING IN ENUGU METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES OPERATING IN ENUGU METROPOLIS)
ABSTRACT
It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter one give insight into the purpose of the study. Literatures were reviewed in chapter two in order to expantiate on poultry activities. In chapter three stratified random sampling technique was used as methodology in soliciting data for the research base on the analysis in chapter four summary of findings conclusion and recommendation were made in chapter the researcher is optimistic suggestion for further research. The researcher is optimistic that any one having intentions of exploring profitably in the business presently and in future time not neglecting future research in the field will benefit from rite. Up specially designed towards making the business more lucrative.
TABLE OF CONTENTS
TITLE PAGE – – – – – – – – -I
APPROVAL PAGE- – – – – – – II
DEDICATION – – – – – – – – -III
ACKNOWLEDGEMENT – – – – – – -IV-V
ABSTRACT- – – – – – – – -VI
TABLE OF THE CONTENTS—- – – – – -VII-IX
CHAPTER ONE
- INTRODUCTION- – – – – – -1
1.1 BACKGROUND OF THE STUDY – – – -2
1.2 STATEMENT OF THE PROBLEM – – – -4
1.3 PURPOSE OF THE STUDY – – – – -5
1.4 SIGNIFICANCE OF THE STUDY – – – –
1.5 SCOPE OF THE STUDY – – – – – -8
1;6 LIMITATION OF THE STUDY – – – -8
CHAPTER TWO
- LITERATURE REVIEW – – – – – -12
2.1 INTRODUCTION – – – – – – -12
2.2 AN OVERVIEW OF MARKETING – -1 – -13
2.3 AN OVERVIEW OF MARKETING STRATEGY -15
2.4 PRODUCT STRATEGIES – – – – – -17
2.5 PRICING STRATEGY – – – – – -19
2.6 DISTRIBUTION STRATEGIES – – – – -21
2.7 PROMOTIONAL STRATEGIES – – – -23
2.8 MARKETING STRATEGIES USED BY AIRTIMES -28
2.9 MARKETING STRATEGIES USED BY EXECUTIVE AIRLINE SERVICES- – – – – – – -31
CHAPTER THREE
- RESEARCH METHODOLOGY – – – – -32
3.1 INTRODUCTION – – – – – – -32
3.2 RESEARCH DESIGN – – – – – -33
3.3 SOURCE OF DATA – – – – – -33
3.4 DETERMINATION OF SAMPLE SIZE – – -34
3.5 SAMPLING TECHNIQUES – – – – -35
3.6 RESEARCH INSTRUMENT USED – – – -35
CHAPTER FOUR
- PRESENTATION OF ANALYSIS OF DATA- -36
4.1 INTRODUCTION – – – – – -36
4.2 ANALYSIS AND INTERPRETATION OF RESULT -36
CHAPTER FIVE
- SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS- – – – – -44
5.1 SUMMARY OF FINDINGS – – – – -44
5.2 RECOMMENDATIONS- – – – – -45
5.2 CONCLUSIONS- – – – – – -48
5.3 RECOMMENDATIONS – – – – –
CHAPTER ONE
- INTRODUCTION
The researcher ventured into nod of literature to discover that a lot has been written In the field of effective strategic planning steps were taken to review a few selected material. These include books, conference papers, journals, magazine, newspapers and publications also in the project. Many authors have written and arrived their reviews about effective strategic planning.
The case study for this undertaken is restricted to MTN and GLOBALCOM the findings from the study of he effective strategic planning in communicate industries Nigeria will be used to generalize the effectiveness of effective strategic planning in both communication industries nation wide other organizations marking use of effective strategic planning.
As the above statement indicates the entire study focus on communicate industries as an instrument of the government realizing its goal of making information and communication network worthwhile in Nigeria. For effective courage of its assignment communication industries work easy both at the local and at the international level.
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