EVALUATION OF STRATEGIES USED IN THE DISTRIBUTION OF COCA –COLA PRODUCT

EVALUATION OF STRATEGIES USED IN THE DISTRIBUTION OF COCA –COLA PRODUCT

ABSTRACT

An evaluation of strategies used in distribution coco-cola is an important aspect of marketing. It domain is ensuring the availability of goods and services. So to find out those problems encountered in ensuring that products get to the right place, at the right, in the right quantities and right condition. The researcher dealt with an evaluation of strategies in distribution and it affect to the management on sale volume and investigation was created on Nigeria bottling company plc, Owerri makers of coca-cola, Fanta, Spirite, Krest, bitter lemon, Eva water. Etc. the rest of the companies’ products will be found in the subsequent chapters
In chapter one are introduction, statement of the problem, objective of the study. Scope of the study limitation of the study, significance and definition of terms hypothesis, in chapter two, related literature was reviewed which gave rise to a more balanced approach of the study, the population of the study cantered on the management and staff of N.B.C plc Owerri. The researchers’ data collection and the researcher personal observation. Research question was formulated and analysis in chapter four, with the use of chi-square and percentages. Based on the findings recommendation have made on the solution for correcting the incident of constant break down of sales truck, the emphasis on improvement of N.B.C order processing procedure and effective utilization of the order company’s material handling equipment etc. there is therefore the expression of hope that the implementation of recommendation of products to consumers.

CHAPTER ONE

1.0 INTRODUCTION
1.1 GENERAL REVIEW
An evaluation of strategies used in the distribution in a manufacturing industry a case study of coca-cola product in Owerri, urban, shows that it is topical both in time and place. The reasons are not far fetchered frankly speaking and in the interest of mankind, the image of soft drinks manufactures in the country today has been nothing to be proud of. Their distribution system has been most chaotic. The term marketing has two divergent, but related processes and this should be taken note of. The first of these processes deals with the second deals with the physical distribution of goods. Experience has shown that knowing the increased competition for consumer most entrepreneurs and industrialist as well as their time marketing executives have devoted the bulk of their time not only in the search and stimulation function which emphasize on the physical distribution of goods. With only search and stimulation function in mind their attention was focused on developing that would keep demand high and growing. The have therefore viewed physical distribution or logistics of getting good to the buyers as a supportive and subsidiary activity.
Since users of a product are prepared to spend tome and money searching for such product, the producer has to make sure that the product are actually available to the distribution outlets in order wards there is need fro proper management of product from the manufacturer to the end user who the product are meant for. A typical aim like mineral drinks producer will discover that users of its products are scattered. So the firm will decide ways of moving their products to the users at the right time, right quantity and at the right place. The firm decision to distribution its products directly through their own sales outlets or in directly through intermediaries (such as whole sales and entailers) is not enough to get the product to the ultimate user, the firm has to ensure that adequate care of the product are taken to minimize losses or damage the efficient planning and coordination of physical distribution activities will make goods available at the right time, right quantity and at the right place and also help to firm to achieve, their commercial goals and attainment of these goals falls into the realm of evaluation of strategies in distribution system. An effective customer service is nothing without effectual physical distribution.

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EVALUATION OF STRATEGIES USED IN THE DISTRIBUTION OF COCA –COLA PRODUCT