THE CHALLENGES OF EVENT MANAGEMENT AS A NEW TRENDS IN HOSPITALITY INDUSTRY. A RESEARCH PROJECT MATERIAL ON TOURISM AND HOSPITALITY MANAGEMENT

posted on October 3, 2018

THE CHALLENGES OF EVENT MANAGEMENT AS A NEW TRENDS IN HOSPITALITY INDUSTRY. A RESEARCH PROJECT MATERIAL ON TOURISM AND HOSPITALITY MANAGEMENT

ABSTRACT

This research presents findings of issues, challenges and trends of event management in hospitality industry. Top issues that will influence the global hospitality industry in the year ahead include sustainable development calls for green hospitality, labor cost, multicultural issues and higher education. Challenges that facing hospitality include will include operating issues, marketing issues, technological issues and economic issues. Identified ten key trends that, taken together, we believe will shape the hospitality sector for years to come include rapid growth in vacation ownership, integration & globalization, new management. This research work used a random sampling technique for data selection and descriptive method as its methodology, questionnaire are used for data collection and chi-square was used in testing the hypothesis while SPSS data statistics is used for analyzing the data response from the respondents. At the end of the research, conclusion and recommendation was made and possible suggestion was give. Findings of the research work is significant to the study.

CHAPTER ONE

1.0 INTRODUCTION

Event management is an exciting and growing industry, as well as a unique career opportunity for everyone with a passion for the planning and organizing of events, such as concerts, conventions, parties, weddings, and other gatherings.

According to Ramsborg, G.C.; B Miller (2008). Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event.

The process of planning and co-ordinating the event is usually referred to as event planning and can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and emergency plans.

The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money or celebrate achievement.