FEMALE PREFERENCES OF NIGERIAN HOME MOVIES (A CASE STUDY OF ESUT STUDENTS). A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
This research work was carried out to know the female preference of Nigeria home movies. In carrying out this study, the researcher use the statistical formula. The population of ESUT students used for this study is 4500, the researcher determined the sample size by using taro Yamani method and got 400 sample size. In an attempt to guarantee a liable data, the researcher constructed copies of questionnaire and administered to 400 persons and the exact numbers of questionnaires were returned to the researcher. The hypothesis tested were: Ho: that female preference in home movie does not vary Hi: that female preference in home movie varies Ho: there is no significant difference between female and male preferences on movies Hi: there is significant difference between female and male preferences on movies Ho: home movies have not contributed in the intellectual development of female students in ESUT Hi: home movies have contributed in the intellectual development of female students in ESUT. Ho: that watching home movies have no influence on Nigerian students. Hi: that watching home movies have influence on Nigerian students. Through the testing of the hypothesis using the chi-square method, it was discovered that female preference of home movies varies also there is a significant difference between male and female preference on movies and lastly, watching home movies have an influence on Nigeria students. Based on the findings, the researcher recommended that students perceive western values as a measure of ideal life and would prefer to watch more of local television product if the quality of the production improves.
1.1 Background of the Study
Film is an instrument of communication that informs and educate through entertainment. It is also a motion picture, which as a reflection of the society reproducers the action of human being in thin coated roll or sheet of flexible materials used for photography. Researchers for a long time now have focused their minds in film viewing and preferences on the film. This century have tried to identify film preferences on females upon salient features of their personality.