TABLE OF CONTENTS
CHAPTER TITLE PAGE
Fly Leaf
Title Page – – – – – – – i
Certification – – – – – – ii
Dedication – – – – – – – iii
Acknowledgements – – – – – iv-v
Table of Contents – – – – – – vi-viii
List of Tables – – – – – – ix-x
Abstract – – – – – – – xi
- INTRODUCTION – – – – – 1
- Background of the Study – – – – – 1-4
- Statement of the Problem – – – – 4-5
- Objectives of the Study – – – – – 5
- Research Questions – – – – – 6
- Scope of the Study – – – – – 6
- Significant of the Study – – – – – 6-7
- Limitation of the Study – – – – – 7
- Definition of Terms – – – – – 8
- REVIEW OF RELATED LITERATURE – 9
- Introduction – – – – – – 9
- Brief History of Public Relation in Nigeria – – 10-12
- The Concept of Public Relations – – – 12-13
- Public Relations and Social Responsibilities
of Management – – – – – – 14
- Issues that Militate Against the Growth of Publics – 15
- Publics of Public Relations – – – – 17-19
- Public Relations Media and Message – – – 19
- Essential Requirements of Public Relation Activities – 20-21
- The Role of Responsibilities of the Public Relation Practitioner in a Business Organization – – – – 21-22
- The Quantities of the Public Relation Practitioners – 23-24
- Theoretical Framework – – – – – 24-10
- The Review of Study – – – – – 25-27
- RESEARCH METHODOLOGY – – – 27
- Research Design – – – – – – 27
- Population of the Study – – – – – 27
- The Sample and Sampling Technique – – – 28
- Description of Measuring Instruments – – 28
- Method of Data Collection – – – – 29
- Validity and Reliability of Instrument – – – 29
- Method of Data Analysis – – – – 30
- PRESENTATION OF DATA AND DISCUSSION
OF FINDINGS – – – – – – 31
- Introduction – – – – – – 31
- Data Presentation – – – – – – 31-41
- Discussion of Findings — – – – – 42-45
- SUMMARY, CONCLUSION AND RECOMMENDATIONS
- Introduction – – – – – – 45
- Summary – – – – – – – 45-46
- Conclusion – – – – – – – 47
- Recommendations – – – – – – 47
ABSTRACT
This research work was on the “influence of public relations on customers satisfaction” using Enjim Hotels, Uyo as a survey study. The objective of this study is to ascertain the influence of Public Relations on customers satisfaction in Enjim Hotels and suite, Uyo. To find out the relationship of customers of Enjim Hotels and Suite and staff of the organization. to find out the extend customers of Enjim hotels an suit Uyo are exposed to public relations of the organization. The researcher employed the X and Y theory which describes two contrasting model of work motivation that have been use in human resources management, organization behaviour, and organizational development. Theory X assumes that most people dislike work and avoid it to the extent possible, therefore they must be continually coerced, controlled and threatened with punishment to get work done. While theory X assumes that physical mental effort, and natural effort of most people (depends on the work environment). A survey method was used in this study with the total population of 50 the work adopted census to sample 85.00 staff of the organization. The finding of this study revealed that out of 200 respondents representing 100% 80% agreed that they are aware or expose to public relations activities in Enjim Hotels and suites, Uyo while 20% says that they are not aware or expose to the public relations activities in Enjim Hotels and, Uyo. The study recommended that management of business organization should not mainly focus on maximizing profit at expense of their customers rather they should realize the potential of public relations in building and enhancing a good image for the success of the organization.
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
By definition, public relation is the practice of managing the spread of information between an individual or an organization such as a business, government agency or a non-profit organization and the public.
It is an accepted fact, that public relations (PR) is important in the survival of all types of organization today, since it is expected to play direct and indirect roles in gathering goodwill for the organization and demonstrating public accountability.
As there are different organizations, public relation is expected to play this role selectively in order to satisfy the diverse expectations of both the organization and their target publics.
Public relations are the task of goodwill creation directed at building harmony between and organization and its public through mutual understanding based on truth and full information.
It is a deliberate plan and sustained effort to establish and maintain mutual understanding between an organization and its publics. The institute of public relation (IPR) in United Kingdom has defined public relation so.