IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY (A CASE STUDY OF SKYE BANK ). A RESEARCH PROJECT MATERIAL ON MARKETING
ABSTRACT
This project work is on the impact of information technology in the banking industry. And Sky Bank will be chosen as a case study.
In doing this, both primary and secondary data were collected to solve the research problem. The population of the study comprises of the personal of Sky Bank and the customers that patronize their services.
The research instrument used for data collection were questionnaire and oral interviews. Tables, frequencies and percentages were used in presenting and analyzing the data collected. The chi – square statistics was used at 5% level of significance to test the various hypothesis.
From the data analysis, the researcher came up with the following findings:
– That the customer are not satisfied with the level of information technology of the Bank
– Then based on the findings above the researcher recommended the following that the bank should:
(a) Improve the information technology to help them enhance efficiency of the services and satisfy their customers
(b) That the bank should continue to source for information that would help them satisfy their customers.
(c) The problem of funds and high cost of information should be taken care of by releasing fund which will be used to improve the quality of information technology of the bank.
The conclusion of this study is that information technology of Sky bank has a vital role to play in enhancing the efficiency of the services provided by the company.
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY:
The world is a global village. It is due to the global state of the world that bedsore became such an organic economic activity armed at producing goods and services.
In this light of this organic nature of business, it constantly changes with improvement is science and technology. Business men and women have seen the need to also change their mode of carrying out business activities in order to keep abreast with the current practice and to effectively face the constant and new challenges experienced or the business.
This growing expectation challenges prompt the business community into evolving means to smoothen the performance of business. There are number challenges of business. These challenges are characterized by the constant changes in trade of customer as well as the competition in the business circle by other competitors all towards achieving or controlling the patronage of the majority of the customer in the entire industry.
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