Abstract
Customers are the most important people to any bank because their performance depends on them. Thus, the maintenance of cordial relations with customers may determine bank’s performance. This study evaluated the effect of customers’ relation on the performance of United Bank Plc, Calabar, Cross River State. The study adopted survey research design, made use of primary data obtained through structured questionnaire. Secondary data were sourced from published articles from learned research journals from libraries and Internet. The data were analysed using ……. The findings revealed that poor counter-services cause delaying attending to customers thus, resulting in negative bank-customers relations that affect the performance of the bank. Management is the cause of bank low performance how???Based on the finding, it was recommended that staff of United Bank for Africa should create and maintain cordial customers’ relations. Employment of an experienced public relations officer to oversee and manage customers-bank relations may help improve on the performance of the bank.