THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT (A CASE STUDY OF PZ INDUSTRIES ENUGU). A RESEARCH PROJECT MATERIAL ON MARKETING
This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu.
The objective of the study include the following
To find out if pz industries considered promotion as varitable tool for their product
To ascertain the impact of promotion on the marketing of detergent with peculiar preference to elephant extra detergent by pz industries
To also determine whether the marketing communication media and channel used by pz industries in the market of elephant extra detergent is generating future benefits
And to suggest of improving promo tools campaign for pz industeis to enable them make effective promotion of its goods and services
Based on these, the researcher made a critical analysi and evaluation of promo tool used by industries within Enugu metropolis. And also reviewd related material and used research instrument for the collection of primary and secondary data.
The population of the study consist of the staff and the customer of pz industries within Enugu metropolis. Data collected were used in formulation of findings the researcher under the study used direct question and observation to obtain information form the respondent. Form the obtain information. The following findings and recommend were made.
That promotion has great impact on the promotion lead to increase in sales, purchasing, steady growth and profit maximization of any firm.
And that no company can do without using promotion as one of their important tools especially pz industries.
The following recommendation were made
The firm should increase the promotional campaign
Also, increase its marketing strategy
Cleary define communication objective
Also, involve on product research and development.
In conclusion, the impact of promotion on the marketing of detergent product should be vital ingredient to spur the management of various detergent firm into greater commitment toward the welfare of their customers. Interms of product dissemination and development which satisfy customer needs and wants.
1.1 BACKGROUND OF STUDY
In the earlier days the partner of salesmanship was cried because of the gap between productive and consumption sectors of the society was small and manageable.
However in retrospect of the country economic history reviewd that there were companies in the early 1960s and 1970s that actually made aggressive trust into Nigeria market and as much there pioneer producer, in cause of this producers were mainly concerned with the development of a good product and services to satisfy the needs and the wants of the target market.
During the era of industrial revolution the world has grown into ocmpetion, high level of economic and technological development have occasionally incrased sophistication among both proderces and the consumer. This has resulted into the widening of the gap between them have a challenge to both ends to device a more appropriate method of improving the relationship between them.