MARKETING OF LOCAL MADE PRODUCT A CASE STUDY OF LOCAL MADE HAND BASS. A RESEARCH PROJECT MATERIAL ON MARKETING
Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made products.
The objectives of the study are as follows:-
2. consumer preference for these bags and their important counter part.
3. the government role in making sure that the growth of these locally made bag is achieved.
Both primary and secondary data were used, however the overall approach was purely empirical. Personal interviews and observation were used but played only a supplementary role the information secured from the producers/ traders/ consumers were helpful in developing a structured survey questionnaire.
Dichotomous s, oken, ended and multiple choice questions were used to cover a wide range of relevant areas in the questionnaire.
The questionnaire was pre-tested and administered among our respondents numbering 500. this the questionnaire represented our main instrument and yielded primary data.
The primary data yielded the following findings:-
– What funds are not sufficient for them
– That there is a lot of competition from goods imported from abroad.
– That the goods protected locally lack the high quality and durability inherent in those imported.
That the citizens of Nigeria have apathy to locally made products.
That due to low technological know how that the cost of production and trans partition is very high.
That locally made products are over price in relation to their quality.
In conclusion the weakness of marketing our locally made products should be strengthened so that the gains will be noticeable to the country.
The growing importance to satisfy perceived Nigerian sophisticated in demand for foreign goods has necessitated the application of imported restriction principles and policies by federal government in most of are economic decisions and policies.
This decision among other parts recognises the importance and supremacy of local industries, indigenous to the economic independence and growth of the country’s economic development.
Nobody talks about marketing without talking of the consumers whose demand patterns of has to be looked at before any marketing strategy will be effective in doing this a philosophy of marketing conceived with looking at the consumers a king was evolved. This philosophy is know as marketing concept.
Station (1982) says that marketing concept is a philosophy of business that the consumer want satisfaction is the economic and social justification for a firms existence. Consequently, all company activities must be developed to finding out what the customer wants and ten satisfying those wants, while still making a profit over the long run similarly, firmer (1976) observed that a customer is boss behind our boss. By serving him well, we serve ourselves as well. This is because when a customer wishes to satisfy his need, he expects value in what he buys. If he is not give the value in one place or product he will go elsewhere to find it or buy another product to have it.
The strategy is in keeping with the fact that a customer’s patronage cannot be bought or stole but can be freely gives in response to gifts of value from the between the locally made goods and tem counter part from the European counters his extended the requirements of this concepts to embrace the importance of high quality content of our locally manufactures goods.