EFFECT OF MASS MEDIA CAMPAIGN ON THE HIV/AIDS MENACE IN NIGERIA. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
1.1 Background of the Study
The media as had been established can provide for audience members information on Varity of issue. By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying reflection of the real society ie if sexual promiscuity is regularly portrayed as widely practices and accepted in this sense, the viewers may accept such definition as normative in the society because of media definition when somebody defines his/ her own over behavior in such a situation norms internalized from media sources may guide his/ her conduct.
The media has gone a long way in teaching people some behavioral practices and pervading them to internalize the norm. the presence of media has attended the nature of societal communication norms
Large advance has concentrated on the media to provide a continuos flow of news entrapment political commentaries and other types of messages people depend on te media for various forms of gratification open content and if denied such communication they feel deprived and show (Benelson 1950:887-898) the potential effect of the media in shaping attitudes and behaviors of people has been the subject of considerable debate because many faction both good and bad aspects modify media influence. It is clear that the media to have at least and indirect influence on people attitudes and this is by making them aware of events outside their immediate experience / knowledge.
We have learned through research that the images and world carried by media determines within the limitation posed by intervening factors opinions of people and this actions woodier wilson 1998” said “unless you get the right thing go wrong it is believed that the perfect world there is often a vital step to finding the cure for many social ills.
In this it is believed that extensive coverage and true information from media houses on the Hiv / AIDS campaign will reach and perhaps touch on the sexual habits of youths particularly in Enugu environs.
The backgrounds of this study reflect that this epidemic is called Hiv/ Aids when a disease is sexually transmitted the public and efforts to eradicate it are fortified because of its effect to the society. As at present one may say that AIDS is our published, it is the worst disease to have struck human rale since the plaque of the 14th century.