MORAL PROBITY AND YOUTH DEVELOPMENT IN NIGERIA. AN EVALUATION OF THE ROLE OF THE ELECTRONIC MEDIA. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
In this study, the researcher set out to examine the role of the electronic media in the crusade for moral probity and youth development. Towards this end, 81 staff of NTA and Radio Nigeria were randomly selected to form the study sample. The members of this study sample were given of copies of structured questionnaires to complete. Their responses were analyzed using percentages and chi-square test. The result of the analysis revealed the findings discussed below.
– The electronic media are potent tools for the crusade for moral probity and youth development in Nigeria. This is because that are used for exposing the dangers of bad moral behaviors as well as the benefits of moral probity to the youth.
– The electronic media encounter problems in their crusade for moral probity and youth development. Some of these problems include lack of interest on youth programmes by the Nigeria youths, inadequate funds to procedure youth programmes regularly and lack of skilled staff to produce interesting youth programmes.
– The electronic media could be made effective in their crusade for youth development when the following steps are taken.
b. The government should subsidize the cost of producing youths programs
c. The electronic media should create a separate department which would be in charge of producing youth programmes.
1.1 BACKGROUND OF THE STUDY
The need for a disciplined society cannot be over emphasized, guiding from the moral decadence and greed in Nigeria. Today presently there are some individuals and unpatriotic individuals in the Nigeria society who disrupt all efforts in nation building and social order by planning the country with bribery and corruption, profiteering hoarding, embezzlement , cheating, injustice and other social ills. (igbikiowubo 2001). It is this the moral duty of every body to draw the attention of the public through the media houses and through seminars to the harm these social ills do to the society of ours. according to Awuyale (1999) the unity and prosperity of Nigeria cannot merely be determined in terms of education, economic development or self sufficiency alone, but mostly in terms of the fundamental good mass of its people as reflected in their lives, behaviors, attitude to work, readiness to appreciate certain inherent qualities in their dealings with their fellow citizens in total devotion, loyalty, uprightness and service to the country. The fact remains that it is only through this philosophy of moral rectitude that a virile dynamic and disciplined society can emerge.