THE PROBLEMS AND PROSPECT OF POULTRY MARKETING AND PRODUCTION A CASE STUDY OF ORHIONMWON LOCAL GOVERNMENT AREA,. A RESEARCH PROJECT MATERIAL ON AGRICULTURAL SCIENCE
ABSTRACT
The purpose of this study was to investigate problem and prospect facing the marketing of poultry product in Orhionmwon Local Government Area of Edo State four research questions formulated and analyzed. The respondents were made up of poultry farmers who were into selling of poultry product like eggs, chicken and turkey in Orhionmwon Local Government Area. All the respondents were randomly selected from the three main markets in Orhionmwon Local Government Area and seven poultry farmers also within Orhionmwon Local Government Area. One set of instrument was used in collecting data for the study i.e. questionnaires. The data collected from the respondents were analyzed using simple percentages from the analysis of data, the following were the findings.
1. Transportation contributes greatly to the overall cost and there by reduces profit margin.
2. Finance contribute one of the major problem
3. Storage is one of the problems posing the production and marketing of poultry products
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
Poultry refers to all domesticated birds kept for meat and eggs production. Eggs and poultry meat are produced primarily for food consumption. Eggs are also used in various food industries like the manufacturing of confectionary (i.e. sweet chocolate cakes etc.). They are also used for the manufacturing of cosmetics of infection diseases while the feathers may be used for making pillows and mattresses. Some species of poultry are suitable for genetic nutritional and physiological studies because of their relatively low cost of maintenance, proliferation (a rapid growth or increase in numbers) and short generation intervals. In the earlier time, the keeping of poultry were not being considered as a major occupation; that is birds were kept to obtain some money and in most cases for pleasure and pastime cock fighting. In some areas or communities, fowls are still used in the past as a means of knowing what times of day, most especially the cock (i.e. male fowl).
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