PRODUCT PLANNING MANAGEMENT, AND DISTRIBUTION PROBLEMS IN SOFT DRINK INDUSTRY
Product planning, management and distribution problems are very vital in the production and distribution of every manufacturing organization. Before ever a manufacturing company could come with good quality product, it must undergo many process from planning for either short range or long ranges forecasting carrying out market research and consumer survey protesting the product and introducing different channels of distribution.
The aim of this study is to describe how the Nigerian Bottling company Enugu is really involved in the process of product planning, distribution and management. This is done by gathering information from staff and distribution channels, operators defining certain problems usually associated with product planning, management and distribution problems in the company and proposing remedial measures after revealing areas of problems. The questions in the questionnaire will be based on the research questions developed for this purpose while analysis developed for this purpose while formula we use percentage analysis to analyze data collected and accept 50% (percent) and above as significant and discharge influences under 50% (percent).
From here, the researcher will make a decision of findings, recommendation and conclusion. It is hoped that this study will aid managers in planning, distribution and managing their products by taking effective efficient decisions in these important areas. For example, the company should recruit highly skilled staff and give them adequate training.
Introducing operational research whereby decisions are taken jointly without each manager relying only on his own decision.
LIST OF TABLE
How does the management of the Nigerian Bottling company Plc. Procure their raw material for their products?
Does the distribution of finished products constitute a problem to the Nigerian Bottling Company Plc’s Management? Yes or No
Product planning and development is it a problem to the management of NBC Plc. Enugu” Yes or No
Competition drives out weaker firm from their market share how NBC Plc. Survive does in spite of their numerous competitors.
Bottle breakage’s and pilfering is it a common phenomena in mineral industry especially NBC Enugu? Yes or No
In distribution of the company’s product,. Which of the channel alternative do the company uses most?
Does Nigerian Bottling Company Plc, Enugu, in their channel structure make use of intra – company agents and dealers in marketing their products?
What score would you give to the product in the product line of NBC Company that has more market share?
Which of the season of the year does the company makes its highest sales?
Please it will be highly appreciated if you would advice me on what area of importance you deemed necessary towards improving the competitive stance of the products.
BACKGROUND OF THE STUDY
Product planning, distribution and management in the soft drink industry:
Nigerian Bottling Company Plc. Enugu, perspectives. The coca – cola company was established in 1886, Altanta Georgia U.S.A. The first product of the industry, which is coca – cola, was first bottled on 18th May 1886. The head quarter is at Georgia U.S.A hometown of the owner Dr. Johnson styth Pemberton a placist.
The name coca – cola was given by France. M. Robionson, Pemberton partner and book keeper. He also designed the following scripts that distinguish the famous trademark. Coca – cola contents remain a secret as they have been for over 116 years, the formula known as merchandize 7x, is kept in a special security vault in a bank in the united states of America Coca cola is the world leading soft millions bottles are consumed everyday in all part of the word.