THE APPLICATION OF PRODUCTION SKILLS IN THE MANAGEMENT OF BUSINESS ORGANIZATION TO GAIN COMPETITIVE ADVANTAGE ( A CASE STUDY OF UNILEVER NIGERIA). A RESEARCH PROJECT MATERIAL ON PRODUCTION AND OPERATIONS MGT.
BACKGROUND OF THE STUDY
Production skills (defined)
Industries and business organization be it private or public, have one thing in common, the human workforce, this could confidently be said, that organization, will not exist without its human resources, since a business organization cannot even start without a workforce, and effective and efficient skills, will gear the ability of the organization to stand out among its competitors.
Production control is defined by Burbidge (1992). In his book the principles of production control, â€œIs the function of management which plans, directs and controls the material supply and processing activities of an enterprise, so that the specified products are produced.Â By specific methods to meet an approved sales programme. These activities being carried out in such a manner that the labour, plant and capital available are used to the best advantage.
Poter (2006). In his book, effective entrepreneurship, he is of the view that companies can choose between three general strategy to build competitive advantage a differentiation strategy, a low-cost strategy and third approach, frequency used by entrepreneurs in focus, or ninche strategy. A firm that uses a differentiation strategy competes on the basis of its ability to do things differently than its major competitors do.
Beal, Reginald (2000). In his journal competing environmental scanning competitive strategy and organizational performance in small manufacturing firms is of the view that pursuit of an effective entrepreneurial strategy is mainly through advantages, has been mapped through the collection and analysis of information from existing and potential customers.
Boxalla (1996) Boxall 1996 defines strategy as a firmâ€™s frame work of critical ends and means. This definition helps to make the point clear, that means do not flow unproblematically from ends. Rather the historically developed means to shape what ends are conceivable and possible.
Mitchell Porter (1984), Competitive advantage is a very basic word, a position a firm occupies against its competitors. The three methods of creating a sustainable competitive advantage are through: cost leadership, differentiation and focus.
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