CHAPTER ONE INTRODUCTION 1.1 Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the …
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CHAPTER ONE INTRODUCTION 1.1 Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the …
Continue Reading about EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF BEVERAGE INDUSTRIES →
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ABSTRACT This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major objective of this work is to examine the …
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CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled …
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CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and …
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Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the …
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ABSTRACT Museum is a feature of every nation. This feature is most prominent in tourist centers. Every state in the nation has museum, and Abia state cannot be an exception. People enjoy using the …
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1.0 INTRODUCTION 1.1 Background of the study 1.2 Statement of …
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Abstract This study titled, “Determinants of POS Adoption in Modern Nigerian Shopping Malls” sought to evaluate factors for the adoption of Point of Sales (POS) Terminals as a means of payment by …
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ABSTRACT This project is a research on strategic planning as tool for achieving organizational objectives a case study of coca cola bottling company Ilorin. The aim of study is to examine how …
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TABLE OF CONTENTS CHAPTER ONE 1.0 Introduction 1.1 Statements of the problem 1.2 Aims and Objectives of the study 1.3 Significance of the …