PUBLIC RELATIONS AS A TOOL FOR INDUSTRIAL HARMONY (A CASE STUDY OF CONSTRUCTION INDUSTRY). A RESEARCH PROJECT MATERIAL ON PUBLIC ADMINISTRATION
ABSTRACT
There has been a meaningful contribution by researchers on this subject; public Relations. So this project developed after a series of consultation and research. In order to put to rest the about is the mind of many as to whether public relation is necessary in an industry or organization, I strongly believe that the industry is the means through which public relation is mostly propagated. More so, the industry as a corporate body has an image to protect thus the need for an effective public relation unit in an industry.
I have my case study as construction industry in Enugu state.
The structure of the material is family simple. I have five chapters in this project. Chapter one deals with the introductory aspect of the research work, chapter two deals with the review of literature, which explains the functions and importance of public relation unit in an industry. Chapter three is all about the research methodology, chapter four is the analysis and interpretation of data while chapter five deals with the conclusion and recommendations for further study.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF STUDY
It is the responsibility of every industry to have a cordial relationship with their employees and their external environment ie the general public. With reference to relationship as regards the employees, it involves a harmonious co-existence between the employees and the management for external environment ie the general public, it is done by feeding the public with the necessary information they need about the industry as well as making their polices and programmes clearly understood.
According to British institute dictionary; “ public relations is defined as a liberate, planned and sustained effort to establish and maintain understanding between an organization and it’s public”. Again, another definitions was put forth by Philip Leslay. According to him, public relations is a thing that helps an organization and it’s public accommodate each other”. Moreso, the American association of public relation practitioners defined public relations as “Doing the right thing and letting people know about it ie applying the golden rule in our every day activities.
Leave a Reply
You must be logged in to post a comment.