THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA. (A Case Study of PZ Industries Plc, Aba).
ABSTRACT
This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study, statement of the problems, purpose of study research question, scope and limitation of the study. Chapter two came up with the literature review which takes about various approaches to the definition of packaging importance strategy, social influence etc. chapter four explained the presentation and analysis of data hypothesis and decision findings. While chapter five is all about summary of findings recommendations and conclusion, after investigation and data analysis the findings stand the well articulated and designed packaging increase the sales volume of an organization.
TABLE OF CONTENTS
Title page = = = = = = = i
Approval Page = = = = = = = ii
Dedication = = = = = = = iii
Acknowledgement = = = = = = iv
Abstract = = = = = = = = v
Table of Content = = = = = = vi
CHAPTER ONE
1.0 Introduction = = = = = = 1-2
1.1 Background of the Study = = = = 3
1.2 Statement of the Problems = = = 4
1.3 Objectives of the Study = = = = 5
1.4 Research Question = = = = = 6
1.5 Statement of Hypothesis = = = = 7
1.6 Significance of the Study = = = 8
1.7 Scope of the Study = = = = = 8
1.8 Limitation of the Study = = = = 9-10
CHAPTER TWO
2.0 Literature Review = = = = = 11
2.1 Introduction = = = = = = 11-12
2.2 Various Approaches to the Definition of the Term
Packaging = = = = = = = 13-16
2.3 Planning the Packaging = = = = 17
2.4 The Right Packaging = = = = = 18
2.5 Societal Influence on Packaging = = 19-22
2.6 Important of Packaging = = = = 23-25
2.7 Product Strategies = = = = = 26
2.8 The Problem And Criticisms
Against Packaging = = = = = 26-27
2.9 Reference = = = = = 28
CHAPTER THREE
3.0 Research Methodology = = = = 29
3.1 Introduction = = = = = = 29
3.2 Research Design = = = = = 29
3.3 Sources/Methods of Data Collection = 30
3.4 Population and Sample Size = = = 31
3.5 Sample Technique = = = = = 32
3.6 Validity and Reliability of Measuring
Instrument = = = = = = 32
3.7 Method of Data Analysis = = = = 33
CHAPTER FOUR
4.0 Presentation and Analysis of Data = = 34
4.1 Introduction = = = = = = 34
4.2 Presentation of Data = = = = 35
4.3 Analysis of Data = = = = = 35-42
4.4 Test of Hypothesis = = = = = 43-49
4.5 Interpretation of Results = = = = =50
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendations 51
5.1 Introduction = = = = = = 51
5.2 Summary of Findings = = = = 51
5.3 Conclusion = = = = = = 52
5.4 Recommendations = = = = = 53
References = = = = = = 54
Appendix = = = = = = = 55
CHAPTER ONE
- INTRODUCTION
In the world of marketing packaging of product is a very and vital name of no doubt. Play a significant role in effective marketing of product especially consumer goods. In marketing a consumer is said to be kind and as such, much effort is made to draw the attention of this king to every individual firm.
Many firms have confirmed that packaging has been playing and inestimable role on consumer perception and selection retention.
Packaging has now become a distinct areas study in the marketing department of some universities like Michigan state university. Rochester institute of technology and others certain mechanical devices are presently in use to determine or final use its critical protect it against all external forces that may be acting on the product while in transit despite that a product needs to be adequately packaged organizations need not to over package their products.