REPORTERS RESPONSIBILITIES AND THE URBAN – RURAL NEWS IMBALANCES IN NIGERIAN NEWSPAPERS. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
ABSTRACT
Academic writings are replete with studies on news imbalance. So much have been said about news imbalance in the international scenes.
However, by writing this project, the researcher intends to look beyond the imbalance to the root cause.
It is hoped that the information contained in this project will go a longway to correct the persistent problem of urban – rural news imbalance in Nigerian newspaper.
Consequently, chapter one introduce this study as well as the theoretical frame work on which the study is based.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY:
“Two powers which make modern society different from the previous one are the power of industrial technology and mass media of communication, of which the newspaper is a part . when Dexter (1964) made this statement, little did he know that the mass media of communication will create some problems for modern society.
However, this news and information from the mass media has never flowed in a balanced way. It has always been lopsided – this imbalance in information flow has been one pertinent issue both in international and national communication in the global scale, the information imbalance has reached the stage, according to Nwosu (1986) when “a demand for adrastic change I the present pattern of information flow between and among nations should gather momentum.
The third world nations are complaining that “not only is every little said about them but also that every little said about them but unfavourable’. (Masmond,1979). Such information about the third world is usually about disaster, crime, coup detect tribal war. Etc.
This unequally distributed and badly used information /news made some see the reason to demand for the new world information and communication order (NWICO).
Leave a Reply
You must be logged in to post a comment.