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AN EFFECTIVE COMMUNICATION AND FEEDBACK PLATFORM FOR PUBLIC RELATIONS (A CASE STUDY OF GUARANTY TRUST BANK PLC)

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SOCIAL MEDIA AS AN EFFECTIVE COMMUNICATION AND FEEDBACK PLATFORM FOR PUBLIC RELATIONS (A CASE STUDY OF GUARANTY TRUST BANK PLC)

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CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY Use of social media networks is widespread among public relations (PR) practitioners and comprises important tools in the public …

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