FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Consumer behavior is a young discipline; the earlier …
INFLUENCE OF RADIO ADVERTISEMENT OF PEAK MILK ON THE BUYING BEHAVIOUR OF CONSUMERS IN THINKER’S CORNER EMENE, ENUGU STATE.
CHAPTER ONE INTRODUCTION 1.1 Background of study As a result of limited resources, consumers weigh many aspects of a product to determine if such a product is worth the pains of expenditure. …
THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF NESTLE FOOD NIGERIA PLC)
IMPACT OF PRODUCT PACKAGING ON CONSUMER BUYING BEHAVIOUR, CASE STUDY OF AL-HIKMAH UNIVERSITY
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In nowadays competitive marketing environment the role of package has changed due to increasing self-service and changing …