INFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY STUDENTS IN ADO EKITI EKITI STATE ABSTRACT Television advertisement has over the years helped a great deal in the …
INFLUENCE OF RADIO ADVERTISEMENT OF PEAK MILK ON THE BUYING BEHAVIOUR OF CONSUMERS IN THINKER’S CORNER EMENE, ENUGU STATE.
CHAPTER ONE INTRODUCTION 1.1 Background of study As a result of limited resources, consumers weigh many aspects of a product to determine if such a product is worth the pains of expenditure. …
THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF NESTLE FOOD NIGERIA PLC)
CONSUMER SATISFACTION AND RETENTION; A KEY TO BUSINESS SURVIVAL (A CASE STUDY OF BERGER PAINTS NIGERIA PLC)
TABLE OF CONTENTS CHAPTER ONE 1.0 Introduction 1.1 Statements of the problem 1.2 Aims and Objectives of the study 1.3 Significance of the …