ABSTRACT This research was conducted to find out the impact of internet advertisement on consumer behavior. Ilorin Kwara state was used to carry out the …
ASSESSMENT OF URBAN RETAILING AND CONSUMER BEHAVIOR IN GWARINPA AREA FEDERAL CAPITAL TERITORY, ABUJA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Consumer behaviour is an important aspect of study within the Marketing discipline. Consumer complaint behaviour …