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ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages …
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THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and …
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TESTIMONIAL ADVERTISING AND CONSUMER BEHAVIOUR OF CHIEF ZEBRUDAYA’S CELEBRITY ROLE IN ELEPHANT BLUE DETERGENT ADVERT ABSTRACT The study examined testimonial advertising and consumer behaviour of …
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EXCISE DUTY AS A MEANS OF REGULATING CONSUMER BEHAVIOUR IN NIGERIA: A CASE OF THE TOBACCO INDUSTRY TABLE CONTENTS Title Page———i Certification——–ii Dedication———iii Acknowledgement——-iv Abstract …
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THE EFFECT OF CONSUMER BEHAVIOR ON INSURANCE BUSINESS IN NIGERIA. A RESEARCH PROJECT TOPICS ON INSURANCE ABSTRACT This study investigates the determinants of the effect of consumer behaviour on …