ABSTRACT This research work was designed to assess the effects of advertisement on the demand for consumer goods. Chapter one of this work was devoted to the introduction of this work. It …
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS
CHAPTER ONE 1.0 INTRODUCTION Sociological factor affecting the individual as a customer in marketing of some selected consumer goods is that, the distribution a customer …