ABSTRACT Prior to the advent of GSM in 2001, phone penetration was low to the verge of negligible. NITEL had the monopoly. But all that changed with the GSM revolution brought by the licensing of …
EFFECTS OF SOCIAL MEDIA MARKETING STRATEGIES ON CUSTOMER LOYALTY
ABSTRACT The study examine the effect of social media marketing on customer loyalty of small and medium scale enterprises in Lagos State. The study was guided by four objectives. The study adopted …
Continue Reading about EFFECTS OF SOCIAL MEDIA MARKETING STRATEGIES ON CUSTOMER LOYALTY →