Abstract This study investigated accessibility and utilization of reference and information resources and services by students in four Colleges of Education libraries in Anambra and Enugu States. …
A SCHOOL LIBRARY COLLECTIONS, PROGRAMMES AND FREE VOLUNTARY READING OF SECONDARY SCHOOL STUDENTS IN IMO STATE
ABSTRACT Free voluntary reading has the potential for increased self concept, reading ability, academic success, social, physical, mental, vocabulary and grammatical growth of secondary school …
INFLUENCE OF ADVERTISING ON CONSUMERS’ PURCHASING BEHAVIOUR OF TOOTHPASTE BRANDS
INTRODUCTION The study looked at the influence of advertising on consumers’ purchasing behaviour of toothpaste in Uyo Urban. The survey research method was used for this study with population of …
IMPACT OF RADIO IN PROPAGATING CULTURE
CHAPTER ONE INTRODUCTION 1.0 Background to the Study Radio is one to the mass media that ensure the promotion of culture in every society. It tends to broadcast …
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THE DETERMINANT OF CHOICE OF PROMOTIONAL MIX IN THE MARKETING OF FINANCIAL SERVICES IN NIGERIA (A CASE STUDY OF UBA)
TABLE OF CONTENT CHAPTER ONE: BACKGROUND TO THE STUDY IntroductionStatement of problems of the studyAims and objectives of the studySignificance of the studyScope of the …