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IMPROVING DISTRIBUTION

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IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

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CHAPTER ONE INTRODUCTION 1.1 Background of the Study The recent phenomenon in the marketing environment in Nigeria has resulted in a drastic turnaround from a production oriented market …

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IMPROVING DISTRIBUTION EFFECTIVENESS OPERATIONS (A CASE STUDY OF COCA COLA)

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The study was on improving distribution effectiveness operations using coca-cola as a case study. The total population of the study was 200 staff of coca-cola company in Lagos. The shows that …

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