THE INFLUENCE OF ADVERTISING IN THE MARKETING OF NIGERIA-MADE PRODUCT (A CASE STUDY OF ROKANA INDUSTRY) ABSTRACTThe advertising for Nigerian made products has gained reasonable ground in the …
INFLUENCE OF ADVERTISING ON CONSUMERS’ PURCHASING BEHAVIOUR OF TOOTHPASTE BRANDS
INTRODUCTION The study looked at the influence of advertising on consumers’ purchasing behaviour of toothpaste in Uyo Urban. The survey research method was used for this study with population of …