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THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES

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ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following …

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THE IMPACT OF EFFECTIVE PLANNING ON TEACHING AND LEARNING PROCESS

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CHAPTER ONE INTRODUCTION Background to the study Planning in the context of education entails the process of setting objectives and determining the means to achieving the objectives. It …

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THE IMPACT OF TELEVISION COMMERCIALS ON PURCHASING HABIT OF STUDENTS

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CHAPTER ONE 1.0 INTRODUCTION / BACKGROUND TO THE STUDY In the olden days, the concept of advertising might not have been as an important tool for the marketing of product. Our ancestor simply …

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