INTERNET ADVERTISING

THE EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR

posted on March 19, 2024

ABSTRACT Advertisers are expected to shift and spend millions in internet advertising in the coming years than TV, print ads and other traditional advertising media. With the rapid growth in …

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THE EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BUYING BEHAVIOR AMONG AKWA IBOM STATE UNIVERSITY STUDENTS

posted on June 23, 2020

CHAPTER ONE1.1 Background of the StudyInternet has grown tremendously in its both applications and number of users due to its unique characteristics of flexibility, interactivity and personalization. …

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IMPACT OF INTERNET ADVERTISING ON CONSUMERS' PURCHASE DECISION

posted on June 4, 2019

ABSTRACT The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have …

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INTERNET ADVERTISING