CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Customer satisfaction is a business philosophy which tends to the creation of value for customers, …
Continue Reading about MARKETING PRACTICES AND CONSUMER SATISFACTION IN HOSPITALITY INDUSTRY →
INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS IN NIGERIA
THE EVOLUTION OF RELATIONSHIP MARKETING
THE EVOLUTION OF RELATIONSHIP MARKETING Abstract Relationship Marketing is emerging as a new phenomenon however, relationship oriented marketing practices date back to the …
Continue Reading about THE EVOLUTION OF RELATIONSHIP MARKETING →