Abstract The banking industry has been facing a lot of challenges in recent times in Nigeria. These include competition among them and between them and other financial institutions such as …
CONTEMPORARY MARKETING STRATEGIES AND PERFORMANCE OF AGRICULTURAL MARKETING FIRMS IN SOUTH-WEST NIGERIA
CONTEMPORARY MARKETING STRATEGIES AND PERFORMANCE OF AGRICULTURAL MARKETING FIRMS IN SOUTH-WEST NIGERIA CHAPTER ONE INTRODUCTION Background of the Study:The importance of the agricultural …
THE BANKING SECTOR AND ITS MARKETING STRATEGIES (A Case Study of Access Bank Plc., Ikot Ekpene)
THE BANKING SECTOR AND ITS MARKETING STRATEGIES (A Case Study of Access Bank Plc., Ikot Ekpene) ABSTRACTMarketing strategies in the banking sector has played important role in the service of banks …
THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY
THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY To achieve a set of organizational goals …
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THE IMPACT OF INNOVATIVE MARKETING STRATEGIES ON SMALL FIRMS PERFORMANCE IN NIGER STATE
CHAPTER ONEINTRODUCTION 1.1 BACKGROUND TO THE STUDYA driving force for competitive scuffle in the present chaotic environment is innovative marketing strategy. Introducing new products and …
MARKETING STRATEGIES OF COMMUNITY BANKS
ABSTRACT The topic of the project is “market strategies of community banks. The aim of this study is to know the extent of customers’ dissatisfaction with community banks services, and to know …
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EFFECTS OF SOCIAL MEDIA MARKETING STRATEGIES ON CUSTOMER LOYALTY
ABSTRACT The study examine the effect of social media marketing on customer loyalty of small and medium scale enterprises in Lagos State. The study was guided by four objectives. The study adopted …
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IMPACT OF MARKETING STRATEGIES ON CONSUMER SATISFACTION AND CUSTOMER LIFETIME LOYALTY
INTRODUCTION Background of the Study The current globalization market has made companies to see the internationalization of their activities as a way to remain competitive. Marketing strategy has …
AWARENESS AND INFLUENCE OF SUBSCRIBER IDENTITY MODULE (SIM) PORTING AS A MARKETING STRATEGIES IN NIGERIA
Abstract Basically, Nigerian consumers of mobile telecommunications services had to lose their telephone numbers and adopt new ones when switching from one mobile network provider to another and to …
EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA)
EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA) ABSTRACT This project work is conducted as part of the …
