ABSTRACT GSM communication is vital tool Nigeria economy as most sectors depends for effective communication and development of direct relationship with direct marketing as most people use their …
EFFECT OF MARKETING RESEARCH ON PRODUCT MODIFICATION AND ACCEPTABILITY IN THE BANKING INDUSTRY (A CASE STUDY OF ACCESS BANK PLC)
CHAPTER ONE 1.1 INTRODUCTION The fact that changes is inevitable in taste; style and desire for new things bring out the underlying factor of the need of …
IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION (A Study of National Archives Multipurpose Cooperative Society Ltd)
ABSTRACT The impact of agricultural marketing cooperative on sales promotion cannot be overemphasized. This has prompt the researcher to carryout a research work on the subject matter, the research …
THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES
ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following …
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EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS
ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and …
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IMPORTANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at …
THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS
ABSTRACT The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at …
MARKETING OF BANKING SERVICES IN NIGERIA A STUDY OF FIRST BANK PLC
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and …
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SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS
CHAPTER ONE 1.0 INTRODUCTION Sociological factor affecting the individual as a customer in marketing of some selected consumer goods is that, the distribution a customer …
PERFORMANCE AUDIT OF THE MARKETING COMMUNICATIONS STRATEGIES OF SELECTED PRIVATE UNIVERSITIES IN SOUTH-WEST, NIGERIA
ABSTRACT The Nigerianuniversity educational system was liberalised in 1999 and this led to the establishment of private universities. To promote their different programmes and competitively …
ECONOMIC IMPACT IN PACKAGING AS A PROMOTIONAL STRATEGY IN MARKETING COMPANY’S PRODUCT
ABSTRACT This study is on economic impact in packaging as a promotional strategy in marketing company’s products. The total population for the study is 200 staff of Berger paint Nigeria limited, …
INFLUENCE OF MOBILE MARKETING ON CONSUMER
CHAPETR ONE 1.0 INTRODUCTION 1.1 Background of the study 1.2 Statement of …
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