Abstract Predicting the arrival time of Coronal Mass Ejections (CMEs) with a lower value of average error between the predicted and the observed transit time is very crucial in space weather …
RHETORIC OF POWER; POWER OF RHETORIC: DISCOURSE IMPLICATION OF MASS MEDIA JINGLES ON HIV/AIDS
ABSTRACT Critical Discourse Analysis (CDA) is a theory of language study that deals with how language relates to the social structure in term of power and dominance. It also investigates how …
THE EFFECTS OF MASS MEDIA ON THE MORALITY OF THE MUSLIM YOUTH : A CASE STUDY OF GOMBE METROPOLIS
ABSTRACT There is no gain saying the fact that, the use of mass media has become part and parcel of peoples’ lives to the extent that no home is free from at least one or more of its agent’s’ …
AN APPRAISAL OF ATTITUDE AND BEHAVIOUR OF ELDERLY PEOPLE TOWARDS TELEVISION PROGRAMME IN ABRAKA
INTRODUCTION 1.1 Background of the Study The media of mass communication have a responsibility in any society where they operate. Neher and Sandain (2007: p.211) assert that people turn to the …
INFLUENCE OF PERSONALITY AND SOCIAL NETWORKING (E.G. FACEBOOK) ON PHYSICAL INTERACTION
CHAPTER ONE 1.1 INTRODUCTION Theorists such as Louis Wirth and Talcott Parson(2012) have emphasized the importance of mass media as instruments of …
THE DEVELOPMENT AND MASS PRODUCTION OF CHEMICAL SYNTHESIZED DRUGS HAVE REVOLUTIONIZED HEALTH CARE IN MOST PART OF THE WORLD
CHAPTER ONE 1.0 INTRODUCTION 1.1 HERBAL BITTERS Herbal medicine is “the knowledge, skills and practice based on the theories, beliefs and experiences indigenous to different cultures, used in …
THE INFLUENCE OF SOCIAL MEDIA ON THE USE OF TRADITIONAL MASS MEDIA AMONG NIGERIAN YOUTHS.
ABSTRACT The influence of social media was examined and how it affects the usage of traditional mass media among youths. Also its effect on communication and socialization habit. Further more, the …
MASS MEDIA AND POLITICAL MOBILIZATION: AN ASSESSMENT OF DEMOCRACY IN PRACTICE
CHAPTER ONE INTRODUCTION 1.0 Background of the study Political development in Nigeria has taken a centre stage in recent times. This is anchored on the fact that since May 29, …
INFLUENCE OF ADVERTISING ON CONSUMERS’ PURCHASING BEHAVIOUR OF TOOTHPASTE BRANDS
INTRODUCTION The study looked at the influence of advertising on consumers’ purchasing behaviour of toothpaste in Uyo Urban. The survey research method was used for this study with population of …
IMPACT OF INTERNET ADVERTISING ON CONSUMERS' PURCHASE DECISION
ABSTRACT The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have …
Continue Reading about IMPACT OF INTERNET ADVERTISING ON CONSUMERS' PURCHASE DECISION →