STRATEGIES FOR NEW PRODUCT INTRODUCTION IN THE MARKET (A CASE STUDY OF THE TOP-TEA INDUSTRIES NIGERIA) ABSTRACTThis research study was carried out on the strategies for new product introduction in …
THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A STUDY OF HERO LAGER BEER)
CHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo …
THE EFFECT OF NEW PRODUCT DEVELOPMENT AS A STRATEGY FOR CORPORATE GROWTH IN UNILEVER LIMITED
Abstract This study is on the effect of new product development as a strategy for corporate growth in Unilever Limited. The total population for the study is 200 staff of Unilever Limited, …
THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES
ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following …
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IMPACT OF TEST MARKETING AND INNOVATION ON NEW PRODUCT
CHAPTER ONE 1.0 INTRODUCTION Although product development is not usual recognized as a formal stage in the product life cycle, many ideas for long term product planning are derived from the …
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THE SIGNIFICANCE OF NEW PRODUCT DEVELOPMENT IN A COMPETITIVE MARKETING ENVIRONMENT (A CASE STUDY OF LUBCON LTD)
ABSTRACT The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon …
THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT (A CASE STUDY OF NIGERIA BOTTLING COMPANY, ILORIN)
TABLE OF CONTENTS CHAPTER ONE 1.1 …
THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE
THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA) ABSTRACT The need for this study being the impact of new product in commercial …
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