THE ROLE OF OPINION LEADERS IN DEVELOPMENT COMMUNICATION (A CASE STUDY OF UGWUAJI AND AKPUOGA RURAL COMMUNITIES IN ENUGU STATE) ABSTRACTThe aim of this research was to ascertain the …
THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION IN NIGERIA (A CASE STUDY OF OWO TOWNSHIP)
ABSTRACT This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact of opinion leaders in information dissemination …