CHAPTER ONE INTRODUCTION The lack of data on the level of involvement of women in the economy, activities in Nigeria had made it impossible to assess the roles and contribution towards the …
CONSUMER SATISFACTION AS A KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT (A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC)
ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on the industrial …
MARKETING MIX AS A TOOL FOR THE SURVIVAL OF A BUSINESS ORGANIZATION
CHAPTER ONE 1.0 INTRODUCTION Generally, the society believes that marketing activities start from when the product is made.However, marketing is an all encompassing scheme, which start from when …
Continue Reading about MARKETING MIX AS A TOOL FOR THE SURVIVAL OF A BUSINESS ORGANIZATION →