ABSTRACT This study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales …
AFFECTS OF SALES PROMOTION AS A TOOL FOR WINNING CUSTOMERS IN A COMPETITIVE MARKET. (ZAIN NIGERIA PLC)
ABSTRACT This study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in …
ENVIRONMENTAL COMPLEXITY: DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATION IN NIGERIA (A CASE STUDY OF JMK SUPERMARKET, ILORIN)
IMPACT OF PROMOTIONAL STRATEGY IN THE HOTEL INDUSTRY (A CASE STUDY OF KWARA HOTEL)
PROPOSAL INTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to …
APPLICATION OF MARKETING CONCEPT IN A NON-PROFIT-ORGANIZATION (A CASE STUDY OF SECURITIES AND EXCHANGE COMMISSION ABUJA)
PROJECT PROPOSAL Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide …
PROMOTIONAL TOOLS AND CONSUMER PREFERENCE
CHAPTER ONE 1.0 INTRODUCTION In performing marketing function, promotional activities can not be over emphasized. Promotion as one of the marketing mix can not be undermined because of the …
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THE EFFECTIVENESS OF MARKETING CONCEPT ON BUYER’S BEHAVIOUR OF CONSUMER PRODUCT
CHAPTER ONE 1.0 INTRODUCTION In today’s business world, it in recognized that business organization in based on generating profit both in the short run and long run. The aim of such business …
EXAMINATION OF DISTRIBUTION CHANNELS FOR CONSUMER FOODS (A CASE STUDY OF OKIN BISCUIT OFF)
TABLE OF CONTENT Title page Certification Dedication Acknowledgement Table of content CHAPTER ONE Background of the study Aims and objectives of the study Significance of …
IMPACT OF PERSONAL SELLING ON SCALE ON SCALE VOLUME OF ORGANIZATION IN NIGERIA ( A CASE STUDY OF NIGERIA BREWERIES)
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY …
SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BAGS MANUFACTURING COMPANY, IKEJA LAGOS)
TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the …
SALES PROMOTION AS A PROMOTIONAL TOOL FOR PRODUCT PERFORMANCE
ABSTRACT The Project sales promotion as a promotional tool for product performance at introductory stage in a communication market” sales promotion occupies a very position in creating …
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ROLE OF PERSONAL SELLING IN THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA: A CASE STUDY OF TOTAL NIGERIA PLC
ABSRACT Personnel selling is face contact with the potential customer. Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production …