CHAPTER ONE1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Promotion is the systematic design and communication of product(s) ideas, knowledge and attributes to identified market segment with a …
AN EXAMINATION OF THE EFFECT OF PROMOTIONAL TOOLS ON ORGANIZATIONAL PERFORMANCE
CHAPTER ONE1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Promotion is the systematic design and communication of product(s) ideas, knowledge and attributes to identified market segment with a …
ENVIRONMENTAL COMPLEXITY AS THE DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATION (A CASE STUDY OF JMK SUPERMARKET, ILORIN)
ABSTRACT Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into …
ENVIRONMENTAL COMPLEXITY AS THE DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATION
ABSTRACT Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into …
PROMOTIONAL TOOLS AND CONSUMER PREFERENCE
CHAPTER ONE 1.0 INTRODUCTION In performing marketing function, promotional activities can not be over emphasized. Promotion as one of the marketing mix can not be undermined because of the …
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