CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYIn every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now …
THE ROLE OF MOTIVATION AND ITS EFFECT ON SALES FORCE PERFORMANCE
THE ROLE OF MOTIVATION AND ITS EFFECT ON SALES FORCE PERFORMANCE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The term motivation is derived from the Latin word ‘movere’ which …
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AN APPRAISAL OF THE ROLE OF WORKING CAPITAL MANAGEMENT ON ORGANISATIONAL PERFORMANCE
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Working capital management is particularly important for small firms. A small firm may minimize its investments in fixed assets by …
IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION (A Study of National Archives Multipurpose Cooperative Society Ltd)
ABSTRACT The impact of agricultural marketing cooperative on sales promotion cannot be overemphasized. This has prompt the researcher to carryout a research work on the subject matter, the research …
THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES
ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following …
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AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY
ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of …
BRANDING AS A MARKETING TOOL IN SALES PERFORMANCE
CHAPETR ONE INTRODUCTION 1.1 Background of the study 1.2 Statement of …
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BOOKSTORE MANAGEMENT
CHAPTER ONE INTRODUCTION 1.0 Introduction An automated book shop point of sales and ordering system is a computerized system that facilitates the capturing, processing and storage of sales and …
EFFECT OF FRINGE BENEFIT ON SALES FORCE PRODUCTIVITY IN AN ORGANIZATION (A CASE STUDY OF CADBURY NIGERIA PLC)
ABSTRACT The effect of fringe benefits on sales force productivity in an organization (A case study of Cadbury Nigeria Plc). The research work …
SALES PROMOTION AS AN EFFECTIVE COMMUNICATION TOOL IN THE NIGERIAN BANKING INDUSTRY (A CASE STUDY OF ECOBANK NIG. PLC. ILORIN)
SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BAGS MANUFACTURING COMPANY, IKEJA LAGOS)
TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the …
PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF INDUSTRIAL GOODS (A CASE STUDY OF NNPC, ILORIN)
ABSTRACT The project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial …