ABSTRACT This project focuses on investigation into the causes and Remedial measures of pavement failure at Ganmon-Afon road Kwara State. The measuring of pavement and types of pavement. Types of …
OPTIMUM PROMOTIONAL MIX AS EFFECTIVE TOOL FOR ENHANCING SALES IN THE NIGERIAN SOFT DRINK INDUSTRY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY)
ABSTRACT This research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one …
ADVERTISING STRATEGY IN A COMPETITIVE BUSINESS ENVIRONMENT
PROPOSAL This project is written to discuss on advertising strategy in a competitive business environment, advertising by Nigeria Bottling company (PLC) as case study advertising consists of …
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APPRAISAL OF PROCESS COSTING SYSTEM IN MANUFACTURING COMPANIES IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC (NBC), ILORIN PLANT)
PROMOTION IS AN IMPORTANT ELEMENT IN MARKING MIX OF MOST FIRMS
CHAPTER ONE GENERAL INTRODUCTION According to and Kirk Patrick (1982). promotion is an important element in marking mix of most firms and it is not important in others for soft drink manufactures, …
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