ABSTRACT This study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in …
EVALUATION OF THE USE OF ADVERTISING AS A PROMOTIONAL TOOL IN MANUFACTURING INDUSTRIES IN NIGERIA (A CASE STUDY OF TUYIL PHARMACEUTICAL INDUSTRIES LIMITED, ILORIN)
Abstract This research topic is an evaluation of the use of adverising as promotion tool in manufacturing industries. That is through examination of the uses of advertising advertising is a …
OPTIMUM PROMOTIONAL MIX AS EFFECTIVE TOOL FOR ENHANCING SALES IN THE NIGERIAN SOFT DRINK INDUSTRY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY)
ABSTRACT This research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one …
THE APPLICATION OF GRAND STRATEGY AS A STRATEGIC TOOL FOR ORGANISATIONAL POSITIONING
ABSTRACT This study was carried out on the application of grand strategy as a tool for organizational positioning basically different literatures related to this topic were reviewed, the research …
THE EFFECT OF PERCEPTION OF ORGANISATIONAL HEALTH AND SAFETY POLICIES ON EMPLOYEE SATISFACTION
CHAPTER ONE INTRODUCTION 1.2 Background to the Study Organization is made up of group of people who come together to achieve a common goal (Ogundele, 2012). As highlighted …
BUDGETING AND BUDGETARY CONTROL AS A TOOL FOR FINANCIAL PLANNING AND CONTROL (A CASE STUDY OF UNIVERSITY OF ILORIN)
TABLE OF CONTENT CHAPTER ONE IntroductionBackground of the studyStatement of the problemObjectives of the studyHypothesis of the studyScope of the studySignificance of the studyPlan of the …
BUDGETING IS AN INDISPENSIBLE TOOL FOR PLANNING AND CONTROL IN THE OIL INDUSTRY ( A CASE STUDY OF ADDEX PETROLEUM )
CHAPTER ONE INTRODUCTION TO THE STUDY The long-term success of any business enterprise depend largely on its management managing. In fact, …
EMPLOYEE MOTIVATION : AN EFFECTIVE TOOL TO ENHANCE WORKER’S PRODUCTIVITY ( A CASE STUDY OF AFRI BANK OF NIGERIA PLC)
AN EVALUATION OF COST ACCOUNTING AS A TOOL FOR MANAGERIAL DECISION MAKING (A CASE STUDY NIGERIAN BOTTLING COMPANY PLC, PLANT INDUSTRY ILORIN)
EMPLOYEES’ PERFORMANCE APPRAISAL AS A TOOL FOR ORGANIZATION GROWTH
ABSTRACT This study examined the relationship between employees’ performance appraisal and organizational growth. It employed the descriptive survey research method. The random stratified sample …
Continue Reading about EMPLOYEES’ PERFORMANCE APPRAISAL AS A TOOL FOR ORGANIZATION GROWTH →
MARKETING MIX AS A TOOL FOR THE SURVIVAL OF A BUSINESS ORGANIZATION
CHAPTER ONE 1.0 INTRODUCTION Generally, the society believes that marketing activities start from when the product is made.However, marketing is an all encompassing scheme, which start from when …
Continue Reading about MARKETING MIX AS A TOOL FOR THE SURVIVAL OF A BUSINESS ORGANIZATION →
IMPACT OF PERSONAL SELLING ON SCALE ON SCALE VOLUME OF ORGANIZATION IN NIGERIA ( A CASE STUDY OF NIGERIA BREWERIES)
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY …