THE TELEVISION INFLUENCE ON YOUTH EDUCATION ABOUT HIV AIDS IN ENUGU METROPOLIS. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
CHAPTER I
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The Television as has been established can provide for audience members “Definition of situation” on variety of issues. Television portrays a reflection of the real society. By the presence of television, the nature of societal communication norms have been altered thereby making the large audience expect the television to provide a continuous flow of news, entertainment, political commentary and other form or information. People depend on television for various form of gratification.
Bernard Berelson (1950) public opinion quarterly Pg 889-898, Even in an underdeveloped society, the people get quickly developed since mass communication habits becomes available to them in the form they understand even people in the remote area become aware of events outside their immediate environment.
People according to Walter Lippman (1964) act upon the basis of the pictures in their head” rather than the reality of the world at large. We have learned through research that the images and words that television carry determines within the limitation posed by intervening factors, Opinion of the people and their actions.
It is believed that in the imperfect world, there is no single antidote to human ills but publicity is often a vital means to finding the cure to many social ills. It is believed that extensive influence of television and true information on HIV/AIDS education will perhaps touch on the sexual habits of the people. When a disease is sexually transmitted, the possibility and effort to eradicate it proves abortive. HIV/AIDS is the worst disease to human race since the black plague of the 14th century.
HISTORICAL ASPECT OF HIV/AIDS
The virus disease HIV/AIDS is relatively new arrival in Nigeria compared to other countries of the world where it exist. According to WHO Global 1988 AIDS/incidence inventory. The number of reported case of AIDS was in Nigeria than other countries of the world.
Dr Olukoye Ransome-Kiti, Then the minister of health, “Even if we are able to prevent further transmission of the virus, we will expect about 69,000 adult and 39,000 pediatrics AIDS cases between 1991 and 1999. By the year 2003, about 2.6 million Nigerians have proved HIV positive. The truth is that about 100 people get infected per week in Nigeria. Vanguard Newspaper, January 8, 2010.
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