TABLE OF CONTENTS
Title Page i
Approval Sheet iii
List of Tables vi
List of Appendices vii
Table of Contents viii
1.1 Introduction 1
1.2 Historical Background 3
1.3 Statement of the Problem 11
1.4 Research Questions 14
1 .5 Aims and Objective of the Study 15
1 .6 Scope of the Study 16
1 .7 Clarification of Terms Used 17
2.1 The Concept of Public Relations 18
2.2 Communication as a Major Tool of Public Relations 23
2.3 Crisis Management 25
CHAPTER THREE RESEARCH METHODOLOGY
3.1 Study Design 28
3.2 Instrumentation 28
3.3 Population and Sample 29
3.4 Administration of Research Instruments and Collection of Data 29
3.5 Method of Analysis 30
4.1 Introduction 31
4.2 Discussion of Biographical Data of Respondents 33
4.3 Discussion and Analysis of the Other Responses 36
5.1 Conclusion and Recommendations 41
5.2 Challenges 43
5.3 Recommendation 43
This research intends to look into how employees of University of Ilorin perceive the role of Public Relations activities e.g. image building, maintenance and sustenance of mutual understanding between the institution‘s management and staff, media and the society. The research also intends to study the efforts of Public relations in assisting to control conflicts between the management and staff of the University. The research work would be conducted within the University campus among the management staff and other staff of the university. A set of 110 questionnaires would be administered and oral interviews will also be carried out with some management staff. Data collected will be analyzed using simple percentages. At the end of this research work, the research will be able to prove whether or not the existence of public relations practitioners in higher institutions of learning like University of Ilorin enhances the interpersonal relationship between the management and staff of the institution.
Universities in Nigeria are among the tertiary institutions of learning charged with the responsibility of training individuals to become professionals indifferent field for them to earn their first degree, second degree as well as PhD.
Universities or any tertiary institution of their likes have three categories of staff, which are the principal officers or hither-to referred to as management staff, the academic staff and the non-academic staff.
Peaceful co-existence of these categories of staff is of paramount importance to the achievement of the objectives for which the university was established. That is, the interpersonal relationship between these categories of staff must be positive and cordial.
Research study reveals that, the impact of public relations in the university or any higher institution of learning cannot be over emphasized because it contributes greatly to the achievement of the positive interpersonal relationship between the management and the staff.
Public relations according to the British Institute of Public Relations are “a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics”.
Osuji Chuks (1999), contends that:
“public relations is the process of creating favourable public opinion for an individual, firm, institution, organization and even for an intangible thing such as name so that any person who has something to do with that tangible or intangible thing, may perceive it in a good way”.
Dany Moss (2002), defines public relations as “reputation management that is enhancing reputation, reinforcing reputation and combating damages done to reputation”.
Public relations is all about building good image and good will for one’s self or for his organization.
From the above definitions of public relations, one can see the place of public relations in terms of maintaining mutual interpersonal understanding between the management and staff of the university.
For the purpose of this study a university is an organization where academic and non-academic staff are grouped together to form the publics or internal publics to be specific.
Public relation is the arbitrator to establish and maintain mutual interpersonal understanding between the organization and its external and internal publics.
The purpose of the study is to prove whether or not the establishment of public relations units or departments as the case may be has meaningfully contributed to the mutual interpersonal relationship existing among the various categories of staff of the University of Ilorin
1.2 HISTORICAL BACKGROUND OF THE UNIVERSITY OF ILORIN
The University of Ilorin is located in the ancient city of Ilorin, about 500 kilometres from Abuja, the Federal capital. Ilorin, the Capital of Kwara State, is strategically located at the geographical and cultural confluence of the North and South.
University of Ilorin was one of the seven institutions of higher learning established by a decree of the Federal Military Government in August, 1975. This step, taken to implement one of the educational directives of the country’s Third National Development Plan, was aimed at providing more opportunities for Nigerians aspiring to acquire university education and to generate high level man-power, so vital for the rapidly expanding economy.
The then University College of Ilorin was initially affiliated to the University of Ibadan. Dr. T.N. Tamuno, Professor and Head of History Department at the University of Ibadan, was appointed the first Principal of the College in September, 1975. Shortly after Professor Tamuno’s appointment as Principal of the College, he was appointed the Vice-Chancellor of the University of Ibadan. It therefore, became necessary to appoint another Principal in the person of Professor O.O. Akinkugbe, former Dean of the then Faculty of Medicine, University of Ibadan, in December, 1975.
The then new Principal, Professor O.O. Akinkugbe, made several visits to the second Military Governor of Kwara State, the late Colonel Ibrahim Taiwo in connection with the new institution, such that by March 1976, he had established residence at Ilorin. The support given to the fledgling Institution by Governor Taiwo continued even more vigorously under the third Military Governor of the State, Brigadier George A. Innih, who ceded a portion of the temporary site of the Kwara State College of Technology to the University. The site, up till now, serves as the mini campus of the University.