TABLE OF CONTENTS
Title page i
Table of contents vi
Lists of Tables vii
- Background to the
- Statement of the problem 5
- Objectives of the study 6
- Research Question 6
- Significance of the study 7
- Scope of the study 8
- Operational Definition of Terms 8
2.1 Theoretical Framework 10
2.2 Conceptual Framework 12
2.3 Research Study Review 20
3.1 Research Method 22
3.2 Population of the Study 22
3.3 Sample Size and Sampling Techniques 23
3.4 Instrumentations 23
3.5 Validity and Reliability of the Instrument 23
3.6 Method of Administration of the Instrument 24
3.7 Method of Data Analysis 24
4.1 Analysis Of field Performance 25
4.2 Analysis of the Demographic Segment 25
4.3 Analysis of Data on the Research Question 28
SUMMARY CONCLUSION AND RECOMMENDATION
5.1 Summary 37
5.2 Limitations to the Study 38
5.3 Conclusion 39
5.4 Recommendations 40
LIST OF TABLES AND ILLUSTRATION
4.2.1. Distribution of the Respondents by Age 25
4.2.2 Distribution of the respondents by Sex 26
4.2.3 Distribution by Marital Status 27
4.2.4 Distribution by Academic Qualifications 27
4.3.1 Do you like cartoon in Newspaper 28
4.3.2 Does cartoon play any role in the communicative life of its audience? 29
4.3.3 How functional will you rate cartoon as a means of communication? 30
4.3.4 Does cartoon messages change one’s view towards an event 31
4.3.5 Does the message channel its audience attention to the desired motive 32
4.3.6 Do you prefer cartoon illustrations as easy understandable to written words 33
4.3.7 Do you prefer cartoon to written words because of its entertainment value 34
4.3.8 Do you prefer cartoon to written words because it’s more actionable and requires few words description. 35
4.3.9 Is cartoon generally accepted as a means of communication in newspaper journalism. 36
4.3.10 How extensive is cartoon illustration being used in newspaper journalism. 37
1.1 BACKGROUND OF THE STUDY
Essential, communication is the root of world creation. It is the basic of human existence living and interrelating. It is also the socio cultural system of the people of the world. According to Mac Bride (1981 pg 3) says “Communication maintains and animates life, it is the motor and expression of social activity and civilization. It creates a common pool of ideas, strengthens the felling of togetherness through exchange of messages and translates, reflecting every emotion, and need from the humblest task of human survival to manifestation of creativity or destruction”.
Communication cements our social interaction with other people. It is a living mechanism which links together any organism but when there is a breakdown in communication, the organisms also breaks.
The need for communication is at least tantamount to the need for information. By getting people informed of the happenings in other part of the country and the globe, newspaper helps to broaden the people’s horizon and in this corollary serve as a force of cohesion or as an internet for binding together the different human communities.
It is therefore, not debatable, to say or to conclude that it is this dynamic attempt to inform the people and broaden their horizon through newspaper; which has over the years brought about the use of cartoons, pictures and other illustrations to supplement and complement the printed or written words.
Thus, it has been observed that not only written words serve as a means of conveying information to the general public. Some other means have been closely observed, these have brought about the inception of “Cartooning as a means of communication or especially in newspaper journalism.
With these observations, it has made us to carryout research on the “Importance of cartooning in newspaper journalism”.
Cartoon, according to chambers twentieth century dictionary, is “a comic or satirical drawing commenting on current events or politics”. Viewed from what it does rather than what it is, cartooning may be summed up as “graphic”.
Cartooning reflects social attitude and provide a vehicle through which people can voice feeling for which there is no socially acceptable or easy accessible outlet.
It provides a vehicle for expressing man different kinds of attitudes. It dramatically cuts through defenses, conveys, collective surreptitious approval or disapproval tackles taboo subjects and expresses ideas very simple and compelling. The purpose of cartooning is not totally different from Harold Lasswell’s functions of the press summed up this surveillance, correlation and transmission of cultural heritage.
Cartoonings, for example are basically meant to bring about social changes, most times combine other functions such as education information and entertainment.
In summation, cartoon is a good sample of an illustration in newspaper and as an illustration, it gives aesthetics to newspaper pages.